Why Home Buyers are Searching Online

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Did you know that 32% of people actively looking for new homes are first time home buyers? If you are a part of that percentage, you may be wondering where to look first. Years ago, your parents may have contacted a real estate agent when buying their first place, but today, 92% of home buyers use the Internet as a primary resource. In fact, almost half of all buyers browse the Internet as their first step in the home buying process, looking online at homes for sale. Only a small 14% first contact a real estate agent. We are living in a digital age, and online shopping of all sorts is becoming increasingly popular. But why is the Internet especially useful for home buyers?

Why home buyers are searching online for new homes:

  1. Time – Browsing the Internet is quick and easy, allowing home buyers more time to conduct an in-depth search from anywhere with an Internet hookup or wifi access.
  2. Selectivity – Buyers can use keywords to narrow down their search in order to find exactly what they’re looking for,
    whether that is a desirable location, a classic community, or low maintenance living.
  3. Anonymity – Although real estate agents can be very helpful, some people prefer to do the research on their own so as not to be influenced by outside opinions or motives.
  4. Distance – If the buyers are planning to move out of town, or even across the country, traveling to each prospective house would be highly inconvenient. On the Internet, buyers can view photographs and learn about the home without leaving their current residence.
  5. Information – There is no shortage of information on the Internet. By conducting a quick search, buyers can learn everything they need to know about the surrounding community of a new home. This includes information regarding crime rate, the school district, demographics, news, local weather, and much more.

There are a lot of things to consider when buying a new home. If you don’t know where to start, look online. Begin your search with your basic necessities and requirements, or a specific location. With the Internet you can also save and share information, which is beneficial for couples and families. More.

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